natalie.hoang

Design & Development

Wednesday 01:50:54

works

a collection of projects spanning digital products, brand identities, and web experiences — each one an exercise in clarity and restraint.

Lattelink application demo

Lattelink

Find the best cafés to work or study in - complete with reliable Wi-Fi, plenty of outlets, laptop-friendly seating, and a calm-but-productive vibe. Lattelink scrapes Google Places and uses sentiment analysis to generate a 'workability' score for each café.

Full-Stack DevelopmentData Pipeline EngineeringSentiment AnalysisREST API DesignNext.js / Express.js / MongoDBUI/UX DesignSystem Architecture
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Tickerzone Landing Page

Built a responsive landing page for a finance platform, translating Figma designs into a polished UI with Tailwind CSS 4.0 while empowering retail investors with trading tools and risk insights.

ReactNext.jsTailwind CSSUI DevelopmentResponsive Design
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Theta Tau Digital Presence

Led a digital refresh for Theta Tau @ UC Berkeley, crafting bold visual systems and social campaigns that drove 230k+ views, reached 22k people (74% non-followers), and lifted profile visits by 1,219% with a 3,042% increase in link clicks.

Brand DesignSocial Media StrategyVisual CommunicationContent MarketingCreative Direction

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